Problem: As a team, create a content strategy plan for a company of your choice. The plan must address several different challenges that face the company and provide realistic objectives that will help them overcome these problems. The plan should also define key performance indicators, a budget, a timeline, and develop personas based off of the target market of the company.
Process and Development: My team decided to create a content strategy plan for a company known as Ironroot Republic Distillery. In the plan we define the background of the company and the project. Within the brief we describe several objectives that would deem the content strategy plan successful. In order to provide an accurate plan, we created personas based off of a series of interviews we conducted. With the data we gathered, we compiled the content strategy plan into a client brief.
Team members: Calvin Pham, Zachary Reyna, Seth Gibson, Myself
"Working with Chase was awesome. He worked well in a group and he would always try to help you out if you were stuck".
Interested in reaching out? Feel free to contact me with any questions or inquiries you may have.
